Forgetting Sarah Marshall didn't really need much of an ad strategy to win me over, but it's actually kinda cool. They got a tongue in cheek blog written in the voice of the main character, Peter Bretter. And it is hilarious! I wonder if Jason wrote them himself. Doubtful.
He did on the other hand make the youtube video confessions that are so sad, almost too realistic to watch.
Plus, I love the simplistic billboards with "My mom always hated you, Sarah Marshall". A-wesome! Great writing Jason Segal, and nice producing, Judd.